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VILLAGE LIGHT SIGN LICENSING DEAL WITH PENTHOUSE
By: Andy Powell, Staff Writer -01-08-09 - 12:00 a.m. PDT
Andy@JRLChartsonline.com
Village Lighthouse, Inc. today inked an exclusive, four year merchandise licensing agreement with General Media Communications, Inc., a wholly-owned subsidiary of FriendFinder Networks Inc., to publish and distribute Penthouse branded calendars, greeting cards, postcards, gift wrap and magnets featuring the sexy Penthouse Pets and models of Penthouse Magazine under its 10% and BIG Daddy divisions.Penthouse is a globally recognized brand, leader in men's lifestyle publications and producer of online, licensed and broadcast content and materials.
"We are very honored that Penthouse has chosen us to publish products with the amazing photography they have created over the years featuring their beautiful models," said Ron Miller, President of Village Lighthouse, Inc. "Penthouse is such an impressive institution, and we look forward to represent the quality and excitement that is synonymous with the brand in the products we create."
Penthouse's Director of Licensing, Amanda Byrd commented: "Penthouse is excited to be joining forces with 10% and BIG Daddy to bring our gorgeous Penthouse Pets to more people all year long! Calendars and greeting cards, among other products, are an excellent way to showcase what the Penthouse brand is known for- beautiful women and amazing photography. 10% and BIG Daddy are leaders in the industry and we are certain that they will deliver products that loyal Penthouse aficionados will love for years to come."
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Two 2010 Penthouse calendars will be published in June 2009. One calendar will be published by 10% and will feature glamour imagery of clothed models that have been featured in Penthouse Magazine. Another calendar will be published by BIG Daddy featuring nude Penthouse Pets - models who have appeared in Penthouse Magazine and were named Pet of the Month or Pet of the Year. BIG Daddy will also publish a complementary line of 30 Penthouse greeting cards in June 2009. Magnets, gift wrap and postcards will be published in the following years.
ABOUT VILLAGE LIGHTHOUSE, INC.
Village Lighthouse, Inc. is a leading manufacturer, distributor and retailer of consumer products that specializes in publishing and film distribution. Its wholesale divisions, including 10%, Alluvial Filmworks, PROVOCATEUR, BIG Daddy, N10Z and Greenwood/Cooper distribute greeting cards, calendars, books, posters, postcards, movies, magnets, male pheromones, cologne and other paper products internationally to over 500 accounts.
Village Lighthouse's retail divisions include 10percent.com, the leading online shopping destination for the gay community, and OutGreetings (outgreetings.com), an e-card and event planning service that caters to the gay and lesbian community. For more information about Village Lighthouse and its divisions, visit its corporate web site at VillageLighthouse.com.
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ABOUT 10%
10% is the leader in providing quality paper products for the gay and lesbian community. Its product lines include greeting cards, calendars, posters, postcards and other paper products. 10% began offering the first greeting cards for the gay community over 10 years ago. And now it still remains the leader in alternative sentiment. With the largest line of gay and lesbian greeting cards in the marketplace, a card can be found from 10% that accommodates most any occasion.
People know 10% for the broad range of sentiment reflected in its cards and look for the brand knowing that it reflects the lives of the gay community. 10%'s honors include a nomination as a finalist in the Greeting Card Association's annual Greeting Card Awards. People also know 10% for its outstanding, award-winning collection of wall calendars. As 10% continues to expand its product lines, it becomes more and more a major supplier for retailers in both the gay and mainstream marketplaces around the world.
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ABOUT BIG DADDY
BIG Daddy offers an edgy, humorous and incredibly sexy selection of greeting cards, calendars and magnets for the adult marketplace. Its products currently feature the photography of Playgirl, Falcon Studios, Rascal Video, Fratmen.com, BangBangBoys.com and Raging Stallion Studios. In 2009, products from BIG Daddy will also feature the photography of Penthouse, Butch Bear, Eurocreme, Men Magazine and Freshmen Magazine. BIG Daddy products also feature illustration and photography from independent artists.
ABOUT FRIENDFINDER NETWORKS INC.
FriendFinder Networks Inc. (www.FFN.com) is the largest Internet-based social networking and multimedia entertainment company in the world. The company's websites are among the most heavily-trafficked worldwide and provide a wide variety of online products and services.
FriendFinder Networks also produces and distributes original pictorial and video content, licenses the globally recognized Penthouse brand to a variety of consumer companies and entertainment venues, and publishes branded men's lifestyle magazines.
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