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TITAN MEDIA'S SERVICE STATION PROMO A BIG HIT!
By: George Kirkpatrick, Staff Writer - 07-14-09 - 3:45 a.m. PDT
We received this over the wire here at the JRL Headquarters on Friday. Titan Media Entertainment continues to tap into markets with huge success stories.Walk into any Adult retail store and you will usually find lubricants somewhere near the counter, toys throughout in the middle of the store and towards the back are the DVDs.
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Hiding in a corner somewhere you will find the Gay DVD section.
A brand's strength is in its emotional connection to the consumer. Spreading a brand's range from one end of a store to the other weakens its impact and at the very least, reduces the opportunity of multiple sales. Present the range as a collective and customers gravitate to the selection, maximizing the sales opportunity.
Last year adult toy giant, Doc Johnson, and Europe's No.1 lubricant manufacturer, Pjur, got together with the hottest producers of gay porn, TitanMedia, and collectively released the most comprehensive adult range for Gay guys, branding i! t TitanMen Tools and Lube.
Grouping like-products together, works well for your everyday adult store. But what do you do when you have one of the worlds most recognized Gay brands splashed across lubes, sexual enhancement products, toys and DVDs?
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The solution was the TitanMen Service Station, a four-way rotating gondola that holds ample stock of DVDs, toys and lube. For the retailer it provides a designated space for merchandising the range and assists with stock control and re-ordering.
For the customer it is a 24 hour one-stop-shop within a shop and for TitanMen, its brand perfect!
The TitanMen Service Station prototype featured at Australia's Adultex in March of this year and pre-sales were so good that the full production model is now available from Titan's exclusive distributor down-under, Calvista Australia.
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"The feedback from our retailers has been fantastic," said Calvista's CEO Michael Bassett. "The Service Station has become a real focal point in the stores with customers gravitating right to it. The result is an increase in sales all-round."
For more information on the TitanMen Service Station, contact the Sales Team at Calvista Australia on 1800 012 221 or via email: sales@calvista.com.au.
