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RETAIL REPORTS NUMBERS ON THE UP SWING AFTER LACK LUSTER SALES
By: Paul Goldberg, Staff Writer - 03-10-10 - 10:40 a.m. PDT

Email PaulG@JRLChartsonline.com

After a lack luster week in both rentals and sales last week, retailers report that revenue was up compared to two weeks of low numbers.








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While novelties took a hit of 12% in retail sales, DVD's were up 6%. Gay porn features that stuck out were Jet Set Men's Pizza Boy Gang bang [2010], Treasure Island Media's the 1,000 Fuck Load [2010], Prodigy/Dirty Bird's Brent Corrigan's Working Hard [2010] Bel Ami's Pin Ups Swimmers [2010], Eurocreme's Police Boy [2010], Hammer Entertainment's Ready for More [2010] saw a nice spike, Raging Stallion's Stag Reel [2010] and Hot House Entertainment's Reckless 2 [2010].


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Randy Blue Adrenaline's Deep n' Hard [2010], the Visconti Triplets' Trained to Obey [2010] saw impressive rental numbers, Raging Stallion's Humongous Cocks 4 [2010], Helix Studios' Bareback Twinks [2010], Saggerz Skaterz' Cotton Candy [2010], LatBocon's Impetus [2010] saw a huge spike in both rentals and sales as well Randy Blue Adrenaline's Give it To Me [2010] also saw a huge spike in rentals and european based Blind 2 Date release of Bad Cum Boys [2010] saw huge numbers in rentals.

Preview booths were also up 8% compared to 3% last week as well as pre-orders for Bel Ami's Todd And Dolph [2010], Jet Set Men's Getting Levi's Johnson [2010], Randy Blue Adrenaline's Fill My Ass Now [2010], Kristen Bjorn's Tropical Adventures [2010], 8teenboy Studios' Fucking Twinks 3 [2010] and LatBocon's Boys Who Want Men [2010] are generating impressive numbers for pre-books.

Catalogue gay porn releases saw a nose dive this week by 7%. Retailers stated that customers are getting tired of seeing the same movie with a different box cover or, cropped scenes shoved into one dvd package.

Though this isn't anything new in gay or hetero porn, gay consumers of the 21st century aren't taking it with a grain of salt as they did back in the 20th century.

This is something distributors are feeling when they are pushing their titles to their vendors.

Retailers also are reporting that they are being more selective in their picks for the month of March. Judging on how consumers are spending, they have to watch their budgets for not only DVD sales but for their novelty purchases as well.



While novelty mark-up is much lower than DVD sales, it continues to move faster than DVDs in their monthly reports.

One thing that we are extremely happy to report is that retail sales are up as compared to this time period last year.

A whopping 4.7% up compared to this time in March in 2009. Consumers are spending stronger this year but are being very selective in their purchases.