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RETAILERS OPTIMISTIC AS SALES SLUMP AS RENTALS SURGE
By: Andy Powell, Staff Writer - 01-26-09 - 12:00 a.m. PDT
According to the JRL Charts division of which I am a part of, retailers are reporting a huge increase in rentals over the past three weeks of reporting.
While sales have continued to have a slump, rentals have incrased by as much as 38% overall.
Titles such as the No.1 Gay XXX Film in America for two weeks in a row, Raging Stallion's To the Last Man [2009], Bel Ami's Lemonade [2008], Treasure Island's Plantin' Seed 3 [2008], Rockafellaz's Original Gangstas of Porn [2009].
Plus the blockbuster Home Invasion [2009] from Titan Media, Funhouse [2008] from Titan Media and not to mention Raw Latin Fuckers [2008] from Hot Desert Knights, Thug Life [2009] from Big City and Load My Ass [2009] from Eboys Studios, have continued generate huge profits for retailers in this economic crisis.
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Preview Theater revenues also saw an increase of 12% over the past two weeks indicating that gay consumers are viewing the product on the spot as apposed to taking it overnight or streaming it online. Amazingly enough however is that novelties saw a huge increase over the past two weeks..showing sales increases of as much as 47%. Specialty items included 5X Vibrating Egg with 4 Handles, Tommy Gunn Cyberskin Cocks, Colt Cage Weston 10 inch Cock, Colt Adam Dexters Cocks, and Lee Roy's Long Dong showed impressive numbers in the range of 18% - 21% nationwide.
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Plus Rabbit Vibrators, Water-Proof Vibrators, Anal Douches,Leather Ball Divider T Style, and Cockrings saw an impressive surge by as much as 34%. Condoms for Small Peckers saw a nice increase by as much as 7%.
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Naturally lubricants and condoms stay consistant at 13% of general novelty sales. Next week JRL fans, I will be interviewing a top player in retail Gay XXX Retail Sales next week right here on JRL. I want bring it to you right from the retailers mouth so please stay tuned to JRL next week for this informative interview.
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Retailers, make sure to review this week JRL Charts (JRL Weekly Top 100, JRL Weekly Top 50 Black, JRL Weekly Top 50 Latin, JRL Weekly Top 50 Asian, JRL Weekly Top 20 Bear and the JRL Weekly Top 10 Bondage & Fetsh) to see what is worth the investment in stocking your stores for the Valentine's Day season.
