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PURE PLAY MEDIA CONTRACTS HELL HOUSE MEDIA FOR 2007/2008 SEASON
By: Keith Witchka, Staff Writer 10-11-07 5:34 p.m. PDT

Seattle-based adult production company HellHouse Media has signed a distribution deal with Pure Play Media, bringing content with a emphasis on the fetish, BDSM and lesbian genres to the distributor’s
catalog of studios and titles. HellHouse has produced “Dykes in the Dungeon,” “The Girls of Wolfpac” and “Broke Down.” The studio also garnered a nomination for Up and Coming Studio in last February’s XBIZ Industry Awards.

“We are extremely pleased to be working with Pure Play Media, as they have the experience and resources necessary to take our company to the next level,” HellHouse CEO Ty Gonty said.

“It gives us the opportunity to focus on content production and acquisition while knowing that our sales and marketing efforts are in great hands. We are very much looking forward to a long-lasting and prosperous relationship with Pure Play.”

The studio also has attracted mainstream media attention from publications such as USA Today, Esquire, WIRED and Forbes with its unusual approach to merchandising, which includes video content and mobile content, as well as videogames offered on their website. The company offers users the opportunity to book BDSM sessions at its dungeon facility. And HellHouse markets also a branded clothing line and an energy drink.

“I’m extremely excited about our deal with HellHouse Media and am very happy to have them on board as a studio partner,” Pure Play CEO Richard Arnold said.



“The deal gives us a strong presence in the lesbian market and provides our customers with content that offers an edgy perspective on the bondage, femdom, strap-on and alt niches.

"HellHouse does an excellent job of marketing and branding themselves through the mobile market, with viral-marketing on the web and with grassroots promotions via branded clothing and their Pure Pain energy drink.”

Make sure to check out the official Pure Play Media website for their entire collection of Gay, Bisexual and heterosexual xxx titlese and then email Bill Rix at bill@pureplaymedia.com. to place your orders retailers. JRL Fans, you can purchase Pure Play Media's flag ship labels such as Man Size, and Private Men direct by visiting the PurePlayMedia website.

It's been a great month for Pure Play Media especially since signing Hell House Media but also holding down a mega hit on the JRL Weekly Top 50 Gay Rentals and Sales chart but also holding down the No.2 position on the JRL Weekly Top 50 Gay Latin Rentals and Sales chart.