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10% and PROVOCATEUR Calendars Win Industry Awards Again
Three Titles Take Home Medals in Calendar Award Competitions

By: Paul Goldberg, Staff Writer

10% and PROVOCATEUR wall calendars received three awards for superior content and design at this year's National and World Calendar Award Competitions held by the Calendar Marketing Association. This marks the third year in a row that these two brands won awards in the competitions. The PROVOCATEUR calendar entitled Black featuring photography by JD Dragan won a second place silver medal for Best Black and White Photography in the National Awards Competition. And the PROVOCATEUR calendar entitled Women: Featuring Belladonna with photography by Steve Henry took home a Merit Award for Best Black and White Photography in the World Awards Competition. Boyfriend of the Month, a 10% calendar featuring photography by Thorsten Horvath, won a bronze medal for Best Glamour Photography in the World Awards Competition as well.

Black celebrates the beauty of the black male physique by featuring incredibly handsome men in dark, seductive environments and sublime poses. This popular, best-selling calendar has sold out for the past two years. The 2007 edition will soon sell out as well. A 2008 edition of Black will be published and will mark the third year in a row that this title has featured the photography of JD Dragan. Women: Featuring Belladonna presents the lovely Belladonna in both seductive and endearing situations from running on the beach to gazing poolside to posing in the studio. This lovely collection of photography shows the beautiful female body in all her vulnerability. Women is consistently PROVOCATEUR's best-selling calendar title. The 2007 edition featuring Belladonna sold out. A 2008 edition of Women will feature photography by lesbian photographer Theresa LoSchiavo. Boyfriend of the Month is one of 10%'s most popular titles. It has been published for three years in a row featuring photography by Thorsten Horvath and has sold out early every year. Boyfriend of the Month features a breathtaking collection of sexy young men giving fans a new gorgeous guy to enjoy every month of the year. A 2008 edition of this calendar title will be published with Thorsten Horvath's photography.

10% and PROVOCATEUR will release its 2008 wall calendars on May 21, 2007. This will be the largest, most diverse and most impressive collection of calendars published by both brands to date. Popular titles and artists will return including this year's award winners. The 2008 collection also includes fresh talent and sexy new titles. Each of these upcoming 2008 calendars can now be browsed online at www.villagelighthouse.com/calendars. The 2008 calendars can be reserved online at 10percent.com and Amazon.com or by calling 888-910-7372. The new calendars will also be available from community retailers upon release. The Calendar Awards Program held by the Calendar Marketing Association is the industry's premiere competition, recognizing the highest quality of calendar design and production in the world. It is open to all those involved in the production, distribution and marketing of calendars - advertising agencies, artists, designers, photographers, printers, publishers, etc. A panel of judges examined all entries in the competition and rated the entries on the following criteria: quality of artwork/photography/graphics, readability and information quality of the calendar grid, originality of the calendar, complete execution of the calendar subject/theme and fulfillment of the category entered.

The Calendar Awards Program began in 1989. For more information about the Calendar Marketing Association, visit its website at www.calendarassociation.org. Village Lighthouse, Inc. is a leading manufacturer, distributor and retailer of gay and lesbian oriented merchandise. Its wholesale divisions, including 10% and PROVOCATEUR, distribute greeting cards, calendars, posters, postcards, magnets, movies, cologne, lotion, male pheromones and other paper products to over 500 accounts nationally and many others abroad. Village Lighthouse's retail divisions include 10percent.com, the leading online shopping destination for the gay community, and 10percentGIRL.com, a retail shopping website devoted to the interests of lesbian women. For more information about Village Lighthouse and its divisions, visit its corporate website at www.villagelighthouse.com.



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