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HUSTLER TO TARGET GAY AND HETEROSEXUAL MEN WITH MEN'S LINGERIE THIS FALL
By: Paul Goldberg, Staff Writer - 7-23-07 12:03 a.m. PDT
Hustler has got plans underway to launch a new line of men's underwear which will include, a sexy collection and a goofy prints style.This will be the premier line that Hustler has targeted exclusively for gay and heterosexual men.
"Everybody decided it would be a great thing to do," states Theresa Flynt, Vice President of Hustler.
According to Chairman of the Board Larry Flynt, the design team is made up of the people who put together Hustler women's lingerie, and the Hustler International Intimates. Hustler is targeting the Fall Season to debut in retail stores nationwide.
Retailers, this would be a great item to stock in your stores for the Fall Season. With the name brand of Hustler, your customer base, both gay and straight, will take notice of it and purchase the items you'll have in stock.
"They've done such a phenomenal job with our women's line," states Flynt, "They've been in the lingerie business for 30 years and have great experience with underwear."
Kicking off in the fall will be Hustler's Men's line which will feature boxers, briefs and what Larry Flynt called the "Hustler Humor" collection which will have silly images and statements printed on the garments.
The entire collection will have a wide waistband stamped with the Hustler brand name, which by the way Larry Flyt said will more than likely stick out from waistbands in the way Calvin Klein did for their promo with Marky Mark.
The best part about this is retailers, Hustler plans on nationwide distribution and not solely distributing the garments in their own retail store locations. So yes, you'll be able to purchase them through your wholesale novelty distributor or, Hustler/LFP Videos, Inc., directly.
We'll keep you posted on the great new Men's lingerie for Gays and Heterosexuals from Hustler.
