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HOT HOUSE ENTERTAINMENT LAUNCHES SUPERSTORE 3.0
By: William Lopez, Staff Writer 02-29-08 12:00 a.m. PDT
Hot House Entertainment announced today that it has released version 3.0 of its online Superstore (http://store.hothouse.com).
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New features of the site, which recently won 2008 Best Video Company Site at the Cybersocket Awards, include a new streamlined design, an improved flash video player for the Free XXX Previews, more Free iPod downloads, a new Ajax-enhanced checkout process and more.
“Our online store has always been the envy of the industry,” said Brent Smith, VP of Hot House and the designer of 7 of the 9 HotHouse.com properties, “and the Superstore 3.0 has just raised the bar even higher. On the last version, I had too many chefs in the kitchen and had to compromise a lot of marketing to appease the team. This time around, I’ve been able to correct those problems and the result is a really cool site with the strongest marketing and stickiness in the gay business.”
In addition to the Superstore, the company also updated the HotHouse.com front door with a new “spotlight” module and rolled out a new Model Blog (http://models.hothouse.com) which will feature blogs, photos, and video posts directly from The Men of Hot House.
Hot House has also recently launched two new membership sites, The Backroom (http://backroom.hothouse.com) and The Dungeon (http://dungeon.hothouse.com), and Hot House Cash (http://cash.hothouse.com), a new affiliate program for those sites.
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“All HotHouse.com properties are 100% Mac friendly,” Smith adds. “We have never understood how studios can be so arrogant as to ignore their Mac users. Hot House is a hip, artistic premium brand – characteristics many Mac users possess and we’ve always been able to connect with that very important market segment.”
“Hot House is 100% committed to our fans’ online user experience,” Smith continued “and maintaining our position as the world’s premiere gay studio site. We’ve got several other big site launches coming up in 2008 and plenty more in store – so to speak – for our customers.”
