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ICON MEN Supermodel Greg Plitt to Appear on NBC's "Extra" Tuesday, May 22
By: Laudi, Staff Writer


2008 Calendar Cover Model and Workout Video Star Profiled as "America's Most Eligible Bachelor"

Los Angeles, California - ICON MEN fitness supermodel Greg Plitt will be featured as one of "America's Most Eligible Bachelors" by the nationally syndicated "Extra" television show on NBC Tuesday, May 22 (check local listings for air time). Plitt is featured on the cover of a 2008 ICON MEN wall calendar published by 10%. He also stars in his own ICON MEN workout video distributed by Greenwood/Cooper. Both are distributed internationally. Footage of the feature can be found online after it airs at: http://extratv.warnerbros.com/americas_most_eligible.

The 2008 wall calendar published by 10% is the second 16-month ICON MEN wall calendar Plitt has appeared in. The 2007 edition sold out extremely fast, leaving a large demand for the 2008 calendar. Plitt was chosen for the 2008 cover given his fast-growing career and fan base. He is also the featured model for April in the calendar.

In the workout video, Plitt demonstrates for viewers the very biceps, triceps and abs exercises that he uses to develop his amazing picture perfect body. Meanwhile, he discusses each exercise's exact muscle benefit to help the viewer understand the process and its end-result. This DVD is an insider's look at the proper methods and techniques to use equipment at the gym to its maximum benefit. Greg's attention to detail shown in this video has impressed authorities at fitness magazines for so long that he has been featured in countless fitness editorials.

Plitt's career continues to grow rapidly. He recently appeared in "The Good Shepherd" with Robert DeNiro and is one of the wrestlers in the Old Spice Body Wash commercial currently running on national television and in movie theaters. Plitt has appeared on over 35 fitness magazine covers. He is the face for Thierry Mugler's new ICE*Men cologne, which has launched in Europe and will launch in the U.S. in September. Plitt will also star as a new carpenter on HGTV's "Designed to Sell" (episodes start airing in September). Before his acting and modeling career, Greg was a U.S. Army Ranger and a graduate of West Point Military Academy.

"Extra," which is in its 13th season, delivers celebrity and entertainment news and is led by co-hosts Dayna Devon and Mark McGrath. It originates in Glendale, Calif., and has a fully staffed bureau in New York and Las Vegas. The show offers a half-hour edition every weekday and an original hour-long weekend installment. Seen in more than 95 percent of the country, "Extra" airs on major market affiliates, including key NBC television owned and operated stations throughout the US. "Extra" is produced by Time Telepictures Productions and is distributed by Warner Bros. Domestic Television Distribution. For more information on "Extra," go to www.extratv.warnerbros.com.

ICON MEN, LLC was created by several television development executives and a world-renowned celebrity photographer. The ICON MEN are an elite group of the most successful male models in the world who currently appear in fitness magazines or will be in the near future. ICON MEN works with each model to produce their personal workout and fitness DVD along with other products.

Village Lighthouse, Inc. is a leading manufacturer, distributor and retailer of gay and lesbian oriented merchandise. Its wholesale divisions, including Greenwood/Cooper, 10%, Alluvial Filmworks, PROVOCATEUR and N10Z, distribute greeting cards, calendars, movies, magnets, cologne, lotion, male pheromones and other paper products to over 500 accounts internationally. Village Lighthouse's retail divisions include 10percent.com, the leading online shopping destination for the gay community, and 10percentGIRL.com, a retail shopping website devoted to the interests of lesbian women. For more information about Village Lighthouse and its divisions, visit its corporate website at www.villagelighthouse.com.



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