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AVN MEDIA NETWORK CONSOLIDATE PRINT PUBLICATIONS
By: Paul Goldberg, Staff Writer - 06-09-09 - 9:30 a.m. PDT
AVN Publications made the announcement late yesterday afternoon. After 27 years of serving as the leader in Heterosexual Adult Entertainment for Business to Business, AVN has plans for consolidating four of their six print publications into one monthly trade magazine.
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Darren Roberts, AVN CEO stated in their press announcement...“We are simply acting responsibly in a tumultuous market. This move reflects a trend of consolidation in the adult entertainment market itself, and allows us at the same time to return to our roots.”
"Retailers, distributors, video producers, webmasters, sex toy manufacturers, lingerie designers, and other adult industry professionals can still rely on AVN to be the definitive trade publication for this diverse and robust industry,” continues Mr. Roberts. “However, today’s demand to deliver value to the advertiser is greater than ever before, and AVN is in the unique position of being able to leverage its 27 year-old brand in order to significantly expand the reach of its products and services.”
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With print publications suffering the worst in this recession and more businesses are targeting the internet to market and promote their products and services, it makes sense for AVN to do this move.The cost of print publications has not decreased and while advertisers have pulled out of mainstream publications as well as adult print publications, the costs of said print magzines have not dropped.
You would think that the printers would give the publishers a break during this transition but, that doesn't seem to be the case.
Print publications have been on a down turn for the past 3 years and judging from how the internet is expanding their reach to both business and consumers, we can only hope that print will last past 2011.
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Paul Fischbein, AVN’s President, also stated... “Magazine publishers in every business segment know that they must undergo strategic modifications, mainly consolidation, in order to remain competitive, and in many cases, to remain in business.
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Because AVN is in the print business and directly related to the adult industry, consolidation is a move for which we have been anticipating and planning for several months.”
“The rise of digital media, combined with a downturn economy, has definitely taken a bite out of traditional print advertising revenue, which enjoyed years of vigorous growth,” Fishbein continues. “This means that younger media brands or those that rely purely on print may not survive.
AVN has served the Adult Entertainment Industry for more than 27 Years advertising heterosexual studios and distributors for the retail marketplace. For more information on AVN, visit www.AVN.com.
