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PULSE DISTRIBUTION SIGNS ACTIVE DUTY PRODUCTIONS FOR DISTRIBUTION
By: Keith Witchka, Staff Writer 02-21-08 1:45 p.m.
The world's largest military-themed gay studio, Active Duty Productions announced today that it has signed an exclusive worldwide DVD, Broadcast and Mobile distribution agreement with Pulse Distribtution.The long-standing studio, with a catalog of over 150 titles and producing over 25 new releases each year, will be available from Pulse Distribution effective March 1st, 2008.
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The first new Active Duty release to be made available through Pulse will be Below Deck 2. The entire back catalog of Active Duty titles will also be available through Pulse and the two companies anticipate at least two new Active Duty releases each month.
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Active Duty owner Dink Flamingo said, "With the DVD industry seeing bumpy roads over the last year, we felt that we needed to seek out and team up with a proven innovator in the distribution arena and Pulse just had all their ducks in a row. The staff at Pulse is very motivated, experienced and eager to represent their studios with an abundance of knowledgeable sales people who are not spread thin.
When it comes to a winning business model within the area of distribution, Pulse really exceeds the competition. A studio should get the fullest attention possible from their distributor and not be in competition with a competing line produced by their distributor. With their attention focused on selling for their studios instead of producing their own product, Pulse stands out among its peers."
Pulse co-owner Mark Hamilton added, "We are truly honored to have been chosen by Active Duty to represent them. Active Duty has developed a very loyal following over the years, and we are very excited to assist in further expanding its customer base while continuing to service their existing loyal customers and keeping them stocked with all of the Active Duty products."
Active Duty started as an online mail-order company and membership web site in 1998 with the launch of its highly successful web site, http://www.activeduty.com. From there, it grew a loyal following of fans that helped turn it into the most successful line in its genre. Hitting retail in 2002, Active Duty has remained a dominant force on the JRL Weekly Top 100 Gay charts.The studio is known for its consistently well performing titles among retailers.
Pulse Distribution is the largest exclusive distributor of adult studios in the world, with a roster which includes Falcon Studios, Vivid Video, Club Jenna, Penthouse and Red Light District.
For more information, visit www.activeduty.com and www.pulsedistribution.com
