Interviews with the XXX News Crew
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THE KEITH WITCHKA INTERVIEW WITHSTEVEN SCARBOROUGH
EXCLUSIVELY ON JRL
Post Date: 11-23-09 1:00 a.m. PDT
Keith: Today is a great day for me here at JRL.
Hot House President and Director Steven Scarborough, one of the most recognized names in the Gay Adult Film Industry, has granted me an interview.
Mr. Scarborough’s illustrious 20-year career began at Falcon Studios where he instituted a strict ‘condom only’ policy, leading the industry with regard to safer sex practices that are still in place today.
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In 1993 Mr. Scarborough founded Hot House Entertainment. His commitment to high-quality production values, cutting-edge sex, and developing a masculine and trusted brand has made Hot House the industry’s #1 gay owned and operated mega-studio.
Mr. Scarborough sits down to discuss the new generation of gay porn and to talk about his new sizzling hit Movers N Shakers which hit No.1 this past Friday November 20, 2009 on the JRL Weekly Top 100 chart here in the U.S.A.
Keith Witchka: Steven hello and thank you for chatting with me today on JRL.
Steven Scarborough: Thank you for having me Keith.
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Keith Witchka: First off I want to congratulate you on your new No.1 hit in the U.S.A. with Movers N' Shakers [2009]. After just a few weeks, gay consumers are renting and obviously buying this stud filled gay porn feature at a great pace. What was the key to the success of Movers N' Shakers [2009]?
Steven Scarborough: Everyone knows that men are horny all the time and think about sex every 3 minutes, right? Movers N Shakers appeals to all of us who have ever fantasized about having sex on the job – with a straight supervisor, a hot coworker or a blue collar stud. The men are masculine and the situations are believable. These guys think about sex all day – and do it!
Keith Witchka: The stable of hunks in Movers N' Shakers [2009]...you've got Hot House Video Exclusives Hot House Video Exclusives Vince Ferelli, Johnny Gunn, Kyle King and Paul Wagner. Plus you've got in Movers N' Shakers [2009] Josh Griffin, Berke Banks, Rod Daily, Dakota Rivers and Beaux Banner. Where do you find these hunks? I've been looking for one of these godly hunks for years.
Steven Scarborough: Yes, we do have an amazing lineup of Exclusive Men. Luckily we have a good reputation. Several of our Exclusives have always dreamed of working with Hot House and they come to us. Sometimes one of our models will get their boyfriend or a fuck buddy started with Hot House. We are always looking for new talent. Anyone interested in being a Hot House Man can fill out an online application at http://beamodel.hothouse.com.
Keith Witchka: Let's tape on to the Backroom Live phenomena ...Everyone is talking about it...gay consumers are getting hooked on it. Tell us how Backroom Live concept came to be?
(Backroom Live Promo)
Steven Scarborough: The LIVE format is very popular and we always intended to make it a feature in the Hot House Backroom. We waited until we had the right technology, built our studio, and were ready to launch Backroom Live so that it would be the highest quality and best live show on the web. Our Backroom Members and reviewers seem to agree. After just about 7 weeks of live shows we’ve been nominated “Best Live Cam” for this year’s Cybersocket Web Awards!
Keith Witchka: How often is fresh content uploaded to Backroom Live?
Steven Scarborough: We host and broadcast a new LIVE show every Wednesday at 7 PM (PST). The Backroom Live Archive features all the shows and is available free to Backroom members 24/7.
Keith Witchka: Now Steven, I have to know about the fetish arena of Hot House Entertainment as well. What's happening with the fabulous "FIST FULL OF" Club Inferno label? What made you want to tap the fetish market?
Steven Scarborough: When I introduced my Plain Wrapped and Club Inferno Video labels, hardcore fetish material was hard to come by.
The movies were generally low budget, poorly lit and featured mostly older, out of shape men. I knew there was an audience for high quality fetish content.
I upped production values and cast some of the hottest players in the handball arena. I brought butt play and fisting movies out of the dark ages.
Today, although often imitated but never duplicated, Club Inferno is recognized as the world’s premiere fisting video line while the members of the Club Inferno Dungeon remain some of my most loyal and enthusiastic supporters.
Keith Witchka: With the market finally beginning to turn into the upwards trend in rentals and sales as well as streaming and downloads on-line, how has the gay marketplace treated the bottom line for you and Hot House Entertainment this year?
Steven Scarborough: We all know the economy couldn't’t be any worse. Everyone is feeling it. Luckily Hot House fans are very loyal. We have customers who have been with us for years. They purchase every title as soon as it’s available.
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Meanwhile we have worked hard to develop a strong internet presence. We have a whole new generation of fans who watch all of our new Hot House and Club Inferno releases, Backroom Exclusive Videos, and other content exclusively online. We’re doing very well as 2009 comes to a close and look forward to great things in 2010!
Keith Witchka: I also hear that you've created a fresh new state-of-the-art production studio at the Hot House headquarters in San Francisco. Any truth to that? And if so, tell us about.
Steven Scarborough: It’s true. A couple of years ago we rented the first floor of a warehouse and turned it into a production studio. This year we’ve taken over the entire two-story building and built impressive movie sets, photo studios, our Backroom Live studio, and model apartments with a full kitchen. It’s pretty exciting.
Keith Witchka: Steven..you've won so many awards that I'm sure you have a room dedicated to just awards at your estate. What is it that makes gay consumers go for your brands with such force? I mean with all of the gay porn available in the marketplace weekly, your brands manage if not take over, the competition at times. What's your secret?
Steven Scarborough: Ha! I don’t have a room full of awards but it’s true that many of my movies have received honors at several of the award shows over the years. The awards that mean the most are the ones determined by the fans. When one of our movies remains in the Top Ten Most Viewed list at sites like MaleFlixxx, who have literally thousands of movies to choose from, that really means something.
I know our fans keep watching Hot House movies and coming back for more because they know what to expect and we never let them down. They know they’re going to see really hot men having even hotter sex and they know they’re going to get off!
Keith Witchka: We've noticed a huge spike in heterosexual production companies attempting to tap into the Gay marketplace on-line with ppv web sites as of late..and they are offering a huge percentage of their gross revenue to get gay web sites to sign up. What do you think of the content that they are providing to gay consumers and do you feel that they know what gay consumers want in on-line gay porn?
Steven Scarborough: 999.9% of the billions of dollars in annual revenue generated by adult entertainment goes to the straight side of the industry. We’re seeing the huge mainstream content providers and straight studios gobble up our competitors and ppv sites every day.
I am very proud that Hot House remains one of the few gay owned and operated studios and web sites. We know what our audience wants because we know them. We and our audience are the same.
Keith Witchka: Retail merchants aren't going any where....everyone says..."oh yeah..retail is finished..there done" its all about on-line content....I've spoken with retailers and I can assure you that they have no plans of going anywhere.
They may choose to expand their target audience by opening up a retail web site to further brand their Brick N' Mortar but close shop never. What are your thoughts on the industry going full on-line only and dropping retailers all together?
Steven Scarborough: I value my relationship with all of my vendors and I have a great deal of faith in adult retailers. There are a lot of people who enjoy a trip to an adult video outlet. They prefer to pick up a DVD and look at it before they buy or rent it.
Scarborough Continues:
I am confident that as long as video stores and adult retailers understand what their customers want and remain fully stocked with high quality product they will be around for a very long time.
Keith Witchka: Congratulations on your 13 nominations for the 10th Annual Cybersocket Awards show (http://www.cybersocketwebawards.com/vote.php). Expecting to sweep the Cybersocket Awards Steven?
Steven Scarborough: We’ve actually won “Best Studio Website” for two years in a row at the Cybersocket Awards. This year they’ve changed the name to “Best MegaSite” and we’d love to win that one again. We’re also thrilled that Hot House Exclusives Kyle King and Vince Ferelli have both been nominated for “Best Porn Star” and former No.1 hit on the JRL Weekly Top 10 Bondage and Fetish chart for 3 weeks in a row Skuff 4 [2009] captured a nomination for “Movie Of The Year.”
Keith Witchka: Now, I'm not going to let you go without you telling the JRL fans about Reckless [2009]. Starring Hot House Video Exclusives Craig Reynolds, Paul Wagner, Kyle King, Vince Ferelli and Tony Mecelli plus Damien Holt, Rod Daily, Tim Kruger, Rafael Alencar, and Beaux Banner.
Give us the insight into this "grab a napkin and turn on the air conditioner" gay porn film that is going to begin shipping through Paladin Distribution (www.pv-dvd.com) on Friday November 20, 2009 nationwide.
Steven Scarborough: What a line up, huh? The cast of built, hung, horny men really sets Reckless [2009] apart from other movies. There is very little plot – just a bunch of guys cruising for sex in an abandon warehouse – that’s all you need with a group like that!
Keith Witchka: Steven before I let you go, any shout outs to your JRL fans?
Steven Scarborough: Thank you to all of our retailers, fans and friends! Have a great Holiday and a prosperous and safe New Year.
Keith Witchka: Steven, again thanks for giving me this great opportunity of interviewing a living legend today on JRL.
Keith Witchka: Remember JRL fans and retailers, Hot House Entertainment and Paladin Distribution will begin shipping out Reckless [2009] Starring Paul Wagner and Kyle King this Friday November 20th, 2009.
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Get your orders in now with your wholesale distributor for Steven Scarborough's Reckless [2009]. Paladin Distribution has already begun to ship this MUST stock gay budge thriller to wholesale distributors nationwide so you will not have any problem in getting Reckless [2009] stocked in time for the Thanksgiving weekend.
JRL fans who can't wait for Reckless [2009] to hit your favorite online retail store or your neighborhood video store outlet, you can click over to the Hot House official retail web site at. http://www.store.hothouse.com to purchase your personal copy right now. Check out the entire catalog from the master of gay porn..Mr. Steven Scarborough.
Make sure to keep JRL locked in for the latest Info and Entertainment on the Gay Adult Film Industry Daily...right here on JRL.
